He was born on April 2, 1968 in a village in the municipality of Santo Domingo, Villa Clara province, within a working class family consisting of four brothers.

After completing the pre-university studies in the town of Manacas, he attended technical studies of Technology of Beverages and Liqueurs in Havana, graduating in 1988. In that same year, he began working in the Central Rum Factory, working on different jobs linked to aging plants and rum manufacturing and mixing. His experience with rum, made him realize of its inseparable link to Cuban culture, with his unique technology and its tradition.

In 1998 he graduated in Accounting and Technical Costs, applying his knowledge to the processes of the rum industry. In 2000, he began studying chemical engineering at the University Camilo Cienfuegos in the province of Matanzas.

In those years he spent in the Central Rum Factory, he became part of the Movement of Masters of Cuban Rum of Cuba Ron Corporation, while involved in the research and development of new products and the reorganization of the wines in aging that guarantee the qualities necessary for the export of rum from this rum as well.

In 2003, he began his work in the Rum Factory of Santa Cruz del Norte as Plant Manager. In this period, he also participated in the preparation of the construction projects of the Factory of Havana Club rums, located in the city of San José, current Mayabeque province.

In 2006 he graduated as a chemical engineer and became part of the Project Group and Enforcement of the Rum Factory Havana Club of San Jose, doing his thesis on the verification of the operation of the brandy distilling system of Havana Club rum before the assembly of the plant, which was built in France under the technological requirements and know-how of masters of rum.

As Master of Cuban Rum he has participated in the development of new rums from Cubay and Havana Club brands, and other from the Company of Liquors and Beverages. He also worked on the design of equipment, organization of aged bases and as professor in the preparation of specialists who would be part of the team of the Rum Factory of San José.

He currently is a Master of Cuban Rum in the Rum Factory of San José. This factory was designed for the production of Havana Club brand rums. In close collaboration with marketing teams and commercial, he develops an arduous national and international communication task on rum Havana Club, participating in important events such as the International Fair of Havana, the International Exhibition of Paris, product launches and training of the sales forces, bartenders and others.