For the fourth occasion, national and international salesmen, producers and professionals of the industry of the rum, will meet to show the latest tendencies of the sector through exhibitions, tastings, seminars, conferences and presentations of new products. The appointment is in the tourist venue of Varadero, Cuba, where Perla del Norte saw to be born and to grow to the emporium Arechabala, becoming today Cárdenas Rum factory from the Corporation Cuba Ron.