The Santiago de Cuba Rum Extra Dry is the novelty that Cuba Ron S.A Corporation presents today November first at the 36th edition of FIHAV, from October 29 to November 2 at the Expocuba fairgrounds.
Juan González Escalona, the President of the Corporation, defined the Santiago de Cuba Extra Dry as "a true legend and a special taste for drinkers coming from the Bourbon culture".
It has made with a conventional aging in barrels of American white oak of more than 60 years of using. It is a "genuine product from the fermentation and distillation of molasses from sugar cane, created in 1873, with a natural technology", said González Escalona in the dialogue with Art Chef Magazine.
The commercialization of rums is an essential export item of the Cuban food industry, it is one of the prioritized sectors where progress and business materialize, according to the Cuban Foreign Trade and Investment Minister, Rodrigo Malmierca Díaz, in the opening words of the meeting
The current edition is attended by more than three thousand entrepreneurs from 65 countries and 20 high-level delegations, in addition to those accredited by approximately 350 national entities. Spain, one of the fundamental markets for Cuban rums, is once again the country with the highest representation in the event.
According to the interview of Cuba Ron President to Art Chef Magazine, "the main markets for Cuban rums are concentrated in Europe: France, Spain, Italy and Holland. However, in Latin America and Asia the introduction of our products has begun in countries such as Mexico and South Korea. "
In the case of the United States, Malmierca highlighted the participation of "American companies, which recognizing the importance of maintaining ties with the Caribbean nation."
In that way, the blockade imposed to the island manifesting a limitation to the American companies themselves for the exchange with Cuba.
Cuba Ron S.A. Corporation calculates potential sales of more than 200 thousand cases per year of brands such as Santiago de Cuba, Isla del Tesoro and Cubay in the US market.
IHAV has been consolidated as a unique platform for the interaction of public bodies and the business sector, it has been the key to achieving presence in the five continents of the products of the corporation, with the premise of reaffirming the quality of Cuban rum from its most genuine tradition.