It will make you travel back in time until 1515, when the Juana island had created seven colonial populations that were founded by Diego Velázquez governor. The last of these Villas, instituted on July 25 of that year, was named in honor of its patron saint warrior, Santiago Apostle. It was the port of Santiago de Cuba the place well located for domination of the lands already conquered and navigation to other places to conquer.
At that time, the Zocas –roots of sugar cane brought from the Canary Islands by Columbus on his second voyage- had successfully grown, thanks to the fertile land, freshwater and the warm eastern sun. Just remaining vestiges of the original population that squeezed the first cane stalks, because the last thing you remember is the resistance of Hatuey, still engulfed in fire.
From Africa would begin to arrive black slaves with their Yoruba creeds who gradually syncretized on Cuban soil to continue paying to the nationality of the island. They entered forcibly in the mills, where they obtained the delicious and comforting guarapo helping them face long work hours and encouraged their religious festivals.
Offshore, buccaneers and pirates lurking off the coast of the city in search of riches, drank distilled from various sources, but it was not until 1650 that they did those from sugar cane or killdevil rumbullion. This rough drink had allowed them to be brash enough to attack Santiago de Cuba for the first time in early 1538 and on several occasions until well into the eighteenth century. But it was also the drink in 1704 that gave courage to those santiagueros privateers allies to the Spanish Crown, who attacked the Providence and Siguatey islands belonging to the British navy. Frantically they managed to win the feat and bring a huge bounty, a fact that led to King Philip V himself to the city to grant him the title and shield "Very Noble and Loyal".
One of the mainstays of the economy of the city was the sugar. The refineries and mils, together with the observance of those rum makers become Masters of Rum, modernized the industry that was increasingly competent in obtaining quality distilled spirits. So much so that even the Metropolis consumed this liquor.
After the revolution of Saint Dominique, numerous French arrived with mulattos and free blacks in the city, and so there were born the neighborhoods of Tivolí and Marina, located near the bay and harbor, denoting some prosperity to favor at the end of the century XIX, the establishment of factories renowned such as Bacardi, Castillo, Alvarez Camps and Albuerne, which in their eagerness to create a smoother rum, and inspired by the process of elaboration and aging of brandies and cognacs, contributed to the emergence of Cuban Light Rum, while laid the groundwork characteristics of Cuban rums produced in the East and contributed to the cocktail culture with its Daiquiri drink.
But the city cradle of Light Rum, which offers the world rums that early achieved awards and international honors for their quality and prestige, was also engulfed in wars for independence during the nineteenth and twentieth centuries, and offered to these, generations of illustrious sons who win to force the distinction of Hero City with its new shield: "Rebel yesterday, hospitality today."
During the twenty-first century, the eastern rum industry continued to improve. The new and the old has lived since then and forever in the Cathedral of Cuban Rum, where nonagenarian barrels have the oldest wines, Masters of Rum guarding jealously the know-how learned from generation to generation, and so far have also reached technological advances to finally condense all this joint effort, the most important recognition that hold rums produced there: The Cuba protected Designation of Origin (PDO CUBA).
Of these wineries Santiago de Cuba Rum 500 comes out which not only invites you to remember but to imagine -if don´t know already- of how the people of Santiago is cheerful, musical, colorful, multi-ethnic and warmly human. People who you can see or imagine between the narrow streets of the city, sweeping carnivals, Chinese bugle sounding or dancing with its ballad under an intensely temperate climate that seems to make them more energetic and friendly.
This mystical mixture of facts, figures and wrought for five centuries in the city stories, the Santiago culture where coexist flavors, colors and aromas that permeated every age is formed, and which sip by sip invites you to remember and enjoy Santiago de Cuba Rum 500.
- In its aroma it explains why singers was called it "land of aromas saturated with honey."
- The taste is a magical journey through the varied and soft fruit flavors and spices that grow on this earth.
- The infinite permanence of its aroma and flavor, are permanent image of the happiness of its inhabitants who, according to many, speak singing.
- In throat it will inevitably remember the strength of the East in the defense of their history and culture.
- Santiago de Cuba Rum the 500 is one hundred percent a privileged encounter with the character of Santiago.