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Cuba Ron S.A. Corporation is the producing organization for the trademarks of rum in Cuba, receiver of the faithfulest traditions in the Cuban Rum Culture.

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By: D. Espinosa

He arrived in Cuba this September to participate in the VI Symposium Habana-Habano organized every two years by the Cigar Museum, part of the Office of the Historian of Old Havana. Cesar Adames, a renowned teacher and Brazilian journalist, arriving at the island found the excellent state of the product range of the company Cuba Ron SA. It happened in the marriage of Bolivar cigars, Montecristo coffee and rum Cubay "500th Aniversario de Remedios", made during the last day of the event.

How would you describe rum Cubay "500 Anniversario de Remedios"?

It is excellent, around sweet tones. I like the Havana Club, but I am pleased that this Cubay appeared, the rest of rums need to promote themselves as well. Last year I had the opportunity to try the white Cubay rum during a fair in London and it was wonderful. Cuba has a tremendous tradition in the production of these drinks.

What role do Cuban rums have in the world, with regard to Latin similar prestige?

Nobody knows exactly where rum was born, it was presumably in the Caribbean. Currently, the oldest brand in operation dates back to the nineteenth century and the distillery is located in Barbados. But when speaking of rum anywhere in the world stands a word: Cuba, because it has the tradition.

To say which is the best of the world one must try all the rums in the world in all its nuances, we know the style of the producer. White rums have a category and dark others.

The secret of Cuban tastings is education. If we compare the company Habano has about 27 brands, of these the best known are Montecristo, Cohiba, Romeo y Julieta, Partagas but there are others. It is the same with Cuban rums, they have a tremendous variety and quality. However, these products, except for Havana Club which has achieved significant success, they need more promotion.

When I come to Cuba I never drink a drop of Havana Club. I do not do to discredit the brand, but because it is here where I can enjoy the other rums that outside the country are not marketed as Havana Club.

What distinguishes Cubay, Santiago ranges?

There's a rum for every occasion. You have to watch them all because each has its time.

What did you think of the marriage offered in Habana-Habano to conclude the symposium?

It had many choices, and when they multiply you get different opinions according to each particular taste. Care should be taken with this issue because the variety could leave us "dumb" with so many possibilities.

According to Cesar Adames there is a rum for every occasion. What moments do you prefer?

The rum has a very close relationship with Brazilian cachaça, so I could also build on the experience of this drink in my country. When we talk about a white rum we generally use it for cocktails. I would prefer it this way-in a good daiquiri or mojito, for example-but also try a little, just to check the quality.

If it is an aged, sure I drink before lunch or dinner to clean the palate. One of five or seven years could also result in the end. But if it is extra aged: that one to think of life! I can put a little water, ice or rock, and ponder how my day went, what I will do tomorrow

What If it is the exclusive Maximo Havana Club rum?

Well, that is for once a year. It could be the end of December, exactly, but after three or three rums cocktails before dinner. To enjoy such a delicious drink, we should not leave it at the end. In this case the rule of saving the best for the last time is not valid.

How is the marketing of Cuban rums in Brazil?

Currently the only thing we have is Havana Club because of the force with Pernod Ricard has and the quality of the brand. The level of acceptance in Brazil is very good. There is a dispute between these products and Bacardi, whose origin is Cuban. In this regard, we hope that the rest of the brands of the island gain strength in their promotion. This requires not only investment, but also seize the right moment.

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Limited Edition

Siglo y Medio Rum

In order to commemorate the 150 anniversary, the Masters of Rum prepared a new product, with a production limited by its incredible quality. Now we present a product that is excellence itself, something sublime prepared with much love, dedication and mysticism, in honor of the genuine and authentic Cuban Rum of all times.

Alcoholic degree: 40%

Color: Medium-Dark

Quality: 100%

Limited Edition

Cubay Carta Blanca Extra Viejo

Unique and unrepeatable, of extraordinary flavor and delicate aroma, Cuban rum comes from sugar cane, which with its characteristic sweetness and spirit, expressed in a magnificent eau-de-vie wisely aged, together with the centennial secrets of the Cuban Masters of Rum, are the complement of this mythical creation.

Alcoholic degree: 40%

Color: Light-Amber

Quality: 95%

Limited Edition

Santiago de Cuba 500 Rum

It´s taste is a magical journey through the varied and soft fruit flavors and spices that grow on this earth. The Santiago de Cuba 500 Rum is a one hundred percent privileged encounter with the character of Santiago.

Alcoholic degree: 40%

Color: Dark

Quality: 100%

Limited Edition

Isla del Tesoro Rum

It is a mixture of bases of rums aged in "precious coffers", that once again breed the "wonderful jewel" of the Cuban Rum, heir of the wisdom, the delivery and the work of the vigorous Rum Factory of Santiago de Cuba, with more than 150 years dedicated to the manufacture of the genuine "all times rum".

Alcoholic degree: 40%

Color: Medium

Quality: 95%