It becomes impossible to speak of Cuba without mentioning the typical drink that comes from the best sugar cane: rum, that liquid of clean aroma and complex, soft and fruity flavor, in which the history, culture, and true essence of the Cuban gets combined.
Although in general the whole Caribbean region boasts the best rums in the world, the ones produced in Cuba boasts an only -know how-, from the conservation of the oldest wines (spirits and rums bases) of this drink; as well as art, wisdom and talent of masters of rum to combine, in a meticulous process of mixing and aging.
It was the Cuba Ron Corporation SA the one in charge of the rescue of this history, tradition and heritage of over a century, and organize everything in a rum culture prevailing in the domestic industry. In that effort, they strengthened their factories and products developed today to satisfy the most diverse tastes and markets, which are characterized by their cleanliness, transparency, brilliance and durability; guaranteeing a free sensory value of extracts, flavorings and artificial flavors.
Precisely natural factors, cultural heritage of Masters of Rum, and the demanding control over the production process, were sufficient distinctive elements for the Cuban rum to obtain the recognition of CUBA Protected Designation of Origin (PDO CUBA). As a result, Cuba Ron has extended the protection of their brands beyond actions related to the sign and design thereof, incorporating at the same time new elements of authenticity and value added to the product.
High quality, distinctive features and the prestige of Cuban rum in the international market -from the commercial success of the Havana Club brand and the growing presence of others like Santiago de Cuba, Cubay, Varadero, Caney, Legendario, Arecha, Mulata and Santero, - makes it worth of an effective protection of their image, which protects consumers from false indications of origin of foreign products of similar nature.
Based on the above, and under the Ministry of Food Industry, the Regulatory Council of the CUBA DOP for rums was established and its Regulations put into effect, that is nothing else than a system to control the DOP CUBA, granted to Cuba Ron, which holds the rights to use the DOP.
Among the main aspects that are defined or regulated in the Regulation, is the description of the creditor product of Protected Designation of Origin CUBA (raw materials, climate, man), description of the processes of fermentation, distillation of brandy, aging, physical and chemical quality control requirements and definition of the identifying signs, protection and defense. Its full functionality will be reached this year.
Also this year will be launched an automated system for information management of Industrial Property, which will allow greater control and accuracy of trademark records and ongoing processes.