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Cuba Ron S.A. Corporation is the producing organization for the trademarks of rum in Cuba, receiver of the faithfulest traditions in the Cuban Rum Culture.

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From: www.nouvelobs.com

The rum and whiskeys brands from Cuba to Ireland have been launched into a search of flavors "We are in the time of the accursed poets, the Rimbaud and the Verlaine, in a romantic approach to diversity and wealth ...". Alexander Gabriel, with a certain lyricism, assures it: the 21st century is affirmed in the reconquest of the liquors taste techniques and traditions, as well as the 20th century was the standardization. The founder of the rum brand Plantation has conceived to take advantage of this celebration of tastes and aromas to promote the work of goldsmiths of his bartenders and the cava´s masters, his patient alchemists (and sometimes poets).

Although geographical conditions, fermentation and distillation play a role, also the time is crucial in the elaboration of precious amber liquids. "The aging in barrels will perfect and shape alcohol, like a rough diamond, to be able to present it when its most beautiful day arrives," says Alexander Gabriel. The rums, like the whiskeys, are not beautiful forest sleepers; on the contrary. From their storage, in an intimate dance that develops over several years, where alcohol is worked endlessly by barrels and barrels.

Only ballet is the best where the promise of taste is revealed.

«They are touched by the wood essences, oaks from America [United States] and France. The barrels, in the company of other naturally occurring organoleptic elements, such as vanilla, are dissolved by liquor and complemented by their bouquet, "continues the specialist who has evolved his rums by a double maturing in old bourbon barrels, used for cognac.

Grant time to time

Near Havana, in San José de las Lajas rum industry, a penetrating perfume of molasses, ethanol and ... secret is perceived. That distillery is the largest in Cuba, opened in 2007, requires visas and credentials at the entrance. Cuba Ron, national producer of, among other brands, Havana Club (the French Pernod Ricard propriety) has invested massively to build the necessary infrastructures to the aged rums, see out of time.

Although the local law requires at least one year of natural aging, the Havana Club reference product matures for 7 years in the old American oak bourbon barrels. Certain rums await the venerable age of twelve or fourteen years before taking the path of bottling. «In the nose, inside the mouth or in the glass, the flavors should be kept for a long time. If that were not the case, it would not be worth waiting for so many years, "says Asbel Morales, one of the eight" Cuban rum masters" to the world.

Through the Pacto Navío brand, the rum industry experiments this combination of aged Cuban rums benefits from a three-month supplementary treatment in Saturn's old barrels. A novelty within the island of the Maximum Leader.

France, the brand's first market, seems to appreciate the honey, caramel and citrus notes of the product.

«This is a liquid capable of transmitting its aroma and flavors quickly. It transmits his sweetness to the rum we want to obtain, "says Asbel Morales.

Enrich the flavors

As a Pacto Navío, many brands are involved in the "termination". A supplementary refinement where liquors spend a few extra months in empty casks previously containing other alcohols. A trend that Alexander Gabriel gives to increasingly demanding consumers: «They have the desire to be surprised» He imagines 10 limited editions each year, which have experienced a third process of prolonged maturation in different casks (notably Tokay and Muscat for next September ...). «The idea is to exalt the intrinsic taste of liquor, to get to enrich your taste palette» On the side of green Ireland, Jameson, the champion of Irish whiskeys, imagines the product range «Caskmates» refined editions in barrels of light beer or IPA, available from now in France. It evokes, therefore, the «Bollemarker», an old Irish tradition emigrated to Brooklyn, which alternates between a beer brew and a shot of whiskey. A playful approach to tasting among friends, which therefore sublimates the aromas of the two drinks. It is a gustatory philosophy, defended by Alexander Gabriel:

«A great liquor, is the product of a popular art. He starts from people, and it is made to be shared »


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Limited Edition

Siglo y Medio Rum

In order to commemorate the 150 anniversary, the Masters of Rum prepared a new product, with a production limited by its incredible quality. Now we present a product that is excellence itself, something sublime prepared with much love, dedication and mysticism, in honor of the genuine and authentic Cuban Rum of all times.

Alcoholic degree: 40%

Color: Medium-Dark

Quality: 100%

Limited Edition

Cubay Carta Blanca Extra Viejo

Unique and unrepeatable, of extraordinary flavor and delicate aroma, Cuban rum comes from sugar cane, which with its characteristic sweetness and spirit, expressed in a magnificent eau-de-vie wisely aged, together with the centennial secrets of the Cuban Masters of Rum, are the complement of this mythical creation.

Alcoholic degree: 40%

Color: Light-Amber

Quality: 95%

Limited Edition

Santiago de Cuba 500 Rum

It´s taste is a magical journey through the varied and soft fruit flavors and spices that grow on this earth. The Santiago de Cuba 500 Rum is a one hundred percent privileged encounter with the character of Santiago.

Alcoholic degree: 40%

Color: Dark

Quality: 100%

Limited Edition

Isla del Tesoro Rum

It is a mixture of bases of rums aged in "precious coffers", that once again breed the "wonderful jewel" of the Cuban Rum, heir of the wisdom, the delivery and the work of the vigorous Rum Factory of Santiago de Cuba, with more than 150 years dedicated to the manufacture of the genuine "all times rum".

Alcoholic degree: 40%

Color: Medium

Quality: 95%