The first positioning event of the Heineken brand in Cuba took place on Friday, September 9th in the Salon Rosado de la Tropical, an event that marked the beginning of the alliance of the popular beer with the Cuba Ron Corporation as its exclusive distributor in the country.
The event, designed for potential customers of the Corporation, brought together a hundred spectators who enjoyed the incomparable exquisiteness of Heineken, accompanied by good music and varied shows of excellent artistic quality.
Cuba Ron now ensures, among other things, product availability in commercial chains so that customers can have a seal of guarantee of good service thanks to the seriousness and professionalism of the Corporation.
Similarly, it began to take the brand to nightclubs and other spaces in order to create common spaces for the beer and its identification with the public.
Red Star now has its definite place in Cuba to prove that it is not only a brand without, but a lifestyle, with joy, culture, music ... With the slogan Open your world, Heineken invites to fall to its charm.