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Cuba Ron S.A. Corporation is the producing organization for the trademarks of rum in Cuba, receiver of the faithfulest traditions in the Cuban Rum Culture.

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By: Baldivia Rodriguez

The 500th Anniversary of Santiago de Cuba has been celebrated in style in this city.

July 25 is a significant date in Cuba, and especially for residents of the second city of the island. The Habano SA corporation launched a cigar for the occasion and Cuba Ron SA conducted the launch of a special rum.

The result was the presentation of rum 500th Anniversary of the City of Santiago de Cuba on the night of July 24. The product was the result of a very long aging in the heritage barrels of the Rum Factory of Santiago de Cuba.

According to the master of rum Julio Enrique Rial Ayán, this rum is the result of 8 generations of masters of rum who have defended and kept the rum culture of Santiago.

In the product presentation Julio Enrique explained that this rum has a very fine and delicate eau-de-vie that identifies it with the santiaguero: welcoming but ardent and courageous.

It was this an occasion full of symbolism; there also were awarded the medal for the 500th anniversary of the City to the president of Cuba Ron SA Juan Bautista Gonzalez and to the Rum Factory of Santiago.

Habano SA also used the occasion to present a product in pair with this.

It is an international practice that unites two traditional products. In the Cuban case, the mixture of rum and cigar produced in the Greater Antilles. The secret is that you should not prevail any flavor. You must find a balance so that when the rum is drunk or the cigar smoked, the two flavors can be identified.

The cigar chosen for this purpose was the Partagas Series P No. 2 by the tobacco export factory "Celia Sanchez" of the Hero City. This cigar was chosen by the size, its long dimensions and robustness.

The century-old brand is known for the strength of its cigars, as well as the work with exclusive Pinar del Rio leaves. The mastery of twisters makes this an ideal cigar for the occasion.

The presentation of the marriage was held at the Melia Santiago hotel on the night of July 25, attended by directors of both corporations.

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